Survey Shows C-Suite Expecting Increased Revenue Growth Through 2026

After a tumultuous 2025 where more than 33% of companies adjusted their revenue forecasts, affecting their business plans and profits, there is hope for improvement in the coming year.

A recent survey by Chief Executive Research on 1030 companies for the 2025-26 Financial Performance Benchmarks Report revealed that on average, revenue growth expectations are projected to increase to 7.9% in 2026, up from 6.9% in 2025 and 5.6% in 2024.

The annual Financial Performance Benchmarks Report is the most extensive survey of its kind in the U.S., tracking profitability trends based on company size, industry, and ownership type across various regions in the country.

It was found that smaller and mid-market companies anticipate more substantial revenue growth in 2026 compared to larger companies, which tend to expect more modest and consistent growth. Smaller firms, with fewer than 100 employees, are the most affected by volatility in profit and revenue projections in the annual survey. This group anticipated the highest decline rates in 2025 but are projecting the largest recovery in 2026. Moreover, companies with revenue under $5 million reported a modest growth rate of up to 5% in 2025, with 45% projecting this growth rate in 2026.

The close relationship between revenue growth and profitability is evident, with companies with higher EBITDA values expecting significant growth by the following year. More companies across the profitability scale anticipate moderate revenue growth of 5 to 9.9% in 2026 compared to 2025.

Total net revenue per employee is projected to rise by 0.3% in 2025 compared to the previous years’ healthier growth trends. However, net revenue per employee at the top quartile is forecasted to decrease by 6% this year, indicating a stagnation in productivity among median firms and a notable decline among top quartile companies.

For a comprehensive analysis of profitability trends based on company size, industry, and ownership type, the 2025-26 Financial Benchmarks Report for U.S. Companies by Chief Executive Group provides valuable insights.

In conclusion, the landscape of revenue expectations is set to evolve positively in 2026, with small and mid-market companies leading the growth trajectory while larger firms aim for more modest gains. The close correlation between revenue growth and profitability underscores the importance of forecasting and strategic planning to navigate the intricacies of the business environment. By adjusting revenue projections and capitalizing on growth opportunities, organizations can position themselves for success in the coming year.