Key Grower Trends to Monitor in 2026

utlook for greenhouse crops in the upcoming year, consumer trend predictions, marketing strategies to implement, and economic forecasts for the year 2026. Dr. Charlie Hall, Professor and Ellison Chair in International Floriculture at Texas A&M University, along with Dr. Melinda Knuth, Assistant Professor at North Carolina State University, will be presenting on the “Trends to Watch in 2026” webinar. Dr. Hall completed his Ph.D. at Mississippi State University, specializing in floriculture and the green industry, after earning his M.S. in Ornamental Horticulture and Landscape Design at the University of Tennessee. Dr. Knuth, on the other hand, completed her Ph.D. in Horticulture at Texas A&M University before joining NC State as an Assistant Professor.

Growers who are interested in participating can sign up directly through Zoom or find more information on the Grow Pro Webinar series page on the AFE website. The webinar will also be available for viewing on the AFE’s YouTube channel for those who are unable to attend. The full calendar schedule for the 2025 Grow Pro Webinar Series can be accessed on the AFE website.

By keeping an eye on these emerging trends and insights provided by industry leaders, growers can better position themselves for success in the upcoming year. Stay ahead of the curve and make informed decisions by staying up to date with the latest market forecasts and consumer preferences. Don’t miss out on this valuable opportunity to gain valuable knowledge and tips on how to navigate the changing landscape of the industry in 2026.