Greenbox reinforces Aussie presence with EraseIT acquisition – ARNnet
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Greenbox reinforces Aussie presence with EraseIT acquisition
by Sasha Karen
Greenbox reinforces Aussie presence with EraseIT acquisition
News
22 Sep 20252 minsBusiness OperationsIT ManagementMergers and Acquisitions
Acquired due to a shared focus and complementary operations.
Ross Thompson (Greenbox Group)
Credit: Greenbox Group
Australasian e-waste manager Greenbox Group has acquired ICT asset disposal and data sanitisation service provider EraseIT from Interactive, reinforcing its Australian presence.
The decision to purchase EraseIT came down to a shared focus and complementary operations, according to Greenbox CEO Ross Thompson.
“Bringing EraseIT into the Greenbox fold means that together we have an expanded footprint across new locations, stronger systems and services to support customers, and access to a wide network of Australasian clients,” he said. “All existing EraseIT clients will enjoy these benefits.”
ARN understands the business group is conducting a full business review of EraseIT and has not decided yet on whether the acquired company will be rebranded, how it will be integrated into the larger Greenbox umbrella and how many employees will transition to the new ownership.
EraseIT was founded in 2009 and became a subsidiary of Interactive in 2018. Based in Melbourne, the service provider’s capability ranges from onsite decommissioning and asset tracking to certified data erasure and responsible disposal or remarketing.
Interactive CEO Alexandra Coates said the deal sets both EraseIT and its now former parent company up for “long-term success”.
“EraseIT is joining a specialist owner with deep expertise in sustainable IT asset management, giving it the scale and investment to meet evolving market demands and deliver even greater value to customers,” she said.
“As part of Greenbox Group, EraseIT will be at the forefront of cleantech innovation and circular economy leadership across Australasia. For Interactive, this move is a direct reflection of our Unite28 strategy—sharpening our focus on core products and services.”
Greenbox’s acquisition of EraseIT comes more than a year after it p