Prime Financial increases Funds Under Management by 58% during merger and acquisition efforts

Asset and wealth manager Prime Financial Group has experienced impressive growth in its funds under management (FUM), increasing by 58% in the financial year of 2025. The group reported an underlying EBITDA of $11.9 million, marking a 17% rise from the previous year. This significant growth in FUM brought the total up to $1.9 billion for the 2025 financial year.

Simon Madder, managing director and chairman of Prime Financial Group, attributed this increase in FUM to a combination of asset growth and the acquisition of research business Lincoln Indicators, which contributed $600 million to the FUM. This growth was further fueled by several acquisitions made in recent years including Intello, Altor Capital, and Equity Plan Management. The group has seen an influx of 3,300 high-net-worth investors following the Lincoln acquisition, reflecting an expansion in their client base.

Looking towards the future, Prime Financial Group is focusing on mergers and acquisitions to complement its organic growth strategy. Madder highlighted the group’s well-funded position, aided by an increased facility with Westpac, providing a solid foundation for future growth initiatives. Additionally, a dedicated sales and account management program has been put in place to enhance client services and value proposition.

A major technology review was conducted during the financial year, paving the way for data consolidation efforts including the implementation of a groupwide CRM system and a pilot AI program. Madder emphasized the importance of AI in transforming the client experience, ensuring seamless interaction and engagement. Furthermore, Prime aims to strengthen its offerings for business owners in terms of funding growth, succession planning, and accounting services, tapping into the vast potential of intergenerational wealth transfer.

With eyes set on the future, Prime Financial Group has set ambitious revenue targets, aiming to double annual revenue to $100 million within the next three to five years. surpassing its initial goal set in 2022. Revenue for the 2025 financial year reached $50 million, with a run rate exceeding $55 million, indicating strong growth momentum. Madder expressed confidence in the group’s ability to achieve this target, with a focus on maintaining a healthy underlying EBITDA margin of 30%.

In conclusion, Prime Financial Group’s strategic focus on M&A, technological innovation, and client-centric services has positioned the group for sustainable growth. With a strong financial foundation, a diverse client base, and ambitious revenue targets, the group is poised to capitalize on opportunities in the wealth management sector and drive further success in the years to come.