Apple plans to increase investments in AI and is open to mergers and acquisitions.

Apple has recently announced its intentions to significantly increase investments in artificial intelligence, signaling its commitment to catching up in the AI race. In a statement made during the Q3 2025 earnings call with investors, CEO Tim Cook emphasized the transformative potential of AI as one of the most remarkable technologies of our time. Cook expressed Apple’s dedication to integrating AI throughout its devices and platforms, highlighting the company’s strategy to make advanced technologies user-friendly and accessible to all.

Further elaborating on the company’s AI endeavors, Cook mentioned that Apple would be reallocating resources to focus on AI-related projects. He underscored the strength of their AI team and their concerted efforts to propel advancements in this field. As a reflection of its increased AI investments, Apple’s capital expenditure spending has seen a rise year-to-date. Despite this, Apple maintains a hybrid investment model, leveraging third-party collaborations to manage capital expenses, thereby preventing exponential growth in this area.

In an interview with CNBC preceding the earnings call, Apple disclosed its openness to mergers and acquisitions (M&A) to accelerate its AI roadmap. Cook revealed that the company had acquired seven firms during the year, albeit none of significant monetary value. Apple’s acquisition pace stood at one company every few weeks, emphasizing its commitment to expanding its AI capabilities through strategic investments.

Apple’s proactive approach to bolstering its AI initiatives comes in response to past criticism directed at the company for being unprepared for the AI era. Apple faced backlash over delays in launching promised AI features, with Siri’s improved AI-powered version being particularly scrutinized for its prolonged development phase. Notwithstanding external pressures, Apple remains resolute in its stance that quality supersedes haste, prioritizing the release of robust AI features over rushed but incomplete solutions.

With a renewed focus on AI, Apple is poised to harness the full potential of artificial intelligence in enhancing user experiences and driving innovation. By harnessing AI technology across its suite of products and services, Apple aims to consolidate its position as a leading player in the evolving landscape of technological advancements. As the company continues to expand its AI investments and strategic acquisitions, it is positioning itself to capitalize on the vast opportunities presented by the AI revolution.