Fluent, Inc. sells Non-Core Call Solutions Subsidiary to Advance Strategic Plans

Fluent, Inc., a prominent provider of commerce media solutions, disclosed the finalization of the sale of its Call Solutions subsidiary, Winopoly LLC, to InsureCo, LLC. This move signifies Fluent’s strategic shift towards focusing on its rapidly expanding Commerce Media Solutions sector. Since its inception in the first quarter of 2023, Commerce Media Solutions has experienced triple-digit compound annual revenue growth, driven by market demand and Fluent’s innovative technology.

Through the initial three quarters of 2025, the business accomplished a remarkable 98% year-over-year growth, constituting 40% of the overall enterprise revenue, a substantial increase from 16% in the third quarter of 2024. Furthermore, Commerce Media Solutions surpassed an annual revenue run rate of $85 million in the same period. Don Patrick, Fluent’s Chief Executive Officer, emphasized the company’s intentional evolution to align with emerging market trends. He stated, “The divestiture of our non-core Call Solutions business underscores our commitment to Commerce Media Solutions and enhances our ability to invest in a business driving sustained growth, scalability, and value for our stakeholders.”

Established in 2010, Fluent, Inc. (NASDAQ: FLNT) specializes in commerce media solutions, bridging leading brands with highly engaged consumers. By leveraging exclusive ad inventory, robust first-party data, privacy-centric infrastructure, and proprietary machine learning, Fluent generates additional revenue streams for partners and empowers advertisers to target valuable customers at scale. Fluent’s proficiency in performance marketing facilitates monetization and enhances engagement across crucial customer interaction points.

Regarding forward-looking statements, Fluent advised caution due to the unpredictability of risks and uncertainties that could impact results and deviate from initial expectations. The company encouraged readers to carefully consider the factors detailed in the “Forward-Looking Statements” and “Risk Factors” sections in its Annual Report on Form 10-K, complemented by the Quarterly Reports on Form 10-Q and other SEC filings. Fluent commits to updating or revising forward-looking statements only as mandated by law.

For further information, investors can reach out to Fluent, Inc. via the provided contact information. The recent announcement regarding the sale of the non-core Call Solutions subsidiary reaffirms Fluent’s strategic focus on advancing its successful Commerce Media Solutions business segment. This strategic realignment positions Fluent for sustained growth, scalability, and long-term value creation, marking a pivotal phase in its evolution as a frontrunner in the commerce media solutions sector.