Huntington Bank chooses Ameriprise Financial for new retail investment program

Huntington Bank recently made an exciting announcement regarding its retail investment program. The bank has chosen Ameriprise Financial Services as its new provider, marking a significant shift in its approach to offering investment services to its customers. This decision represents a strategic move for Huntington, which aims to leverage Ameriprise’s advanced technology and planning tools to deliver top-notch advice and guidance to its clients.

The Huntington National Bank, a subsidiary of Huntington Bancshares, Inc., will be working closely with Ameriprise Financial, Inc. to enhance its wealth management offerings. By transitioning the support of its retail brokerage, investment advisory, and insurance services to Ameriprise’s Financial Institutions Group (AFIG), Huntington hopes to streamline its operations and provide a superior level of service to its customers. This collaboration will allow Huntington to tap into Ameriprise’s extensive experience, advanced platform, and state-of-the-art financial advisor and customer technology.

With its headquarters in Columbus, Ohio, Huntington Financial Advisors currently boasts around 260 financial advisors nationwide, overseeing a substantial total of nearly $28 billion in advisory, brokerage, and insurance assets. Through this partnership with Ameriprise Financial, these advisors will gain access to a range of integrated technology tools, expanded planning capabilities, diverse investment solutions, and improved services. The move to work closely with Ameriprise signifies Huntington’s commitment to delivering high-quality wealth management services to its clients.

The decision to join forces with Ameriprise is a strategic one for Huntington, as it allows the bank to enhance its offerings and better cater to the needs of its customers. By leveraging Ameriprise’s expertise and cutting-edge technology, Huntington aims to provide a more personalized and efficient service to its clients, ultimately helping them achieve their financial goals. This partnership reflects Huntington’s dedication to continuous improvement and innovation in the wealth management sector.

Overall, the collaboration between Huntington Bank and Ameriprise Financial marks an exciting development in the world of retail investment programs. By combining forces, these two institutions are poised to offer a comprehensive and sophisticated suite of services to their clients, ultimately setting a new standard for excellence in the industry. With this partnership, Huntington is well-positioned to elevate its wealth management offerings and provide exceptional support to its customers.