eBay to purchase Tise, enhancing its knowledge in Consumer-to-Consumer transactions

On September 22, 2025, eBay announced its acquisition of Tise, a C2C social marketplace based in Oslo, Norway. By incorporating Tise’s social-driven innovation into its business model, eBay aims to enhance and expand its presence in the C2C market. This strategic move is part of eBay’s ongoing efforts to improve customer experience and cater to the evolving needs of consumers, especially Gen Z and Millennial enthusiasts.

Tise’s platform offers unique community engagement features that allow users to follow sellers, receive personalized product recommendations, and interact with listings through likes and comments. This social-first approach has cultivated a loyal community of users who are passionate about sustainable fashion and lifestyle choices. By integrating Tise’s capabilities, eBay hopes to enrich its C2C offerings and connect with a new generation of consumers who value authenticity and sustainability.

Oliver Klinck, VP, GM Global Markets Success & C2C at eBay, expressed enthusiasm about the acquisition, highlighting the potential for innovation and growth. He emphasized that Tise’s inventory, community engagement, and social-focused features align with eBay’s commitment to enhancing the customer experience. This acquisition represents a significant investment in Tise’s strategic direction and paves the way for future collaborations between the two platforms.

Eirik Frøyland Rime, CEO and co-founder of Tise, shared his excitement about joining forces with eBay to further develop their community-driven model. He underscored the importance of making resale appealing and inspiring to create a more sustainable world. By leveraging eBay’s resources and expertise, Tise aims to expand its reach and empower more individuals to participate in the social marketplace.

The acquisition of Tise follows eBay Ventures’ previous investment in the company, signaling a deepening partnership between the two entities. This move is expected to enhance eBay’s C2C capabilities while maintaining its commitment to exceptional customer service and global scalability. The transaction is subject to customary conditions and is anticipated to be finalized by the end of the fourth quarter of 2025.

eBay’s acquisition of Tise underscores the company’s dedication to fostering innovation and sustainability in the e-commerce landscape. By leveraging Tise’s social-first approach and community engagement features, eBay aims to create a more dynamic and immersive shopping experience for users. This strategic move reflects eBay’s commitment to adapting to changing consumer preferences and staying at the forefront of the evolving e-commerce industry.