Informa Exhibition Leader Outperforms Market with 9.3% Growth in Trade Show Sector

In the face of challenging economic conditions, Informa’s B2B events portfolio showed impressive resilience by achieving a 9.3% increase in underlying revenue in the early months of 2025. This growth is a testament to the strength and adaptability of the company’s event offerings, which have continued to attract attendees and exhibitors despite the uncertain market environment.

Informa’s success can be attributed to a number of factors, including the diverse range of events it organizes across various industries. By catering to a wide audience and covering a broad spectrum of topics, Informa is able to appeal to a large and varied group of participants. This diversity not only helps to mitigate risks associated with fluctuations in specific sectors but also enables the company to capitalize on emerging trends and opportunities in different markets.

Additionally, Informa’s ability to innovate and leverage technology has played a crucial role in its continued success. By embracing digital platforms, virtual events, and hybrid formats, the company has been able to reach a broader audience and provide unique and engaging experiences for participants. This flexibility and willingness to adapt to changing circumstances have set Informa apart from its competitors and positioned it as a leader in the events industry.

The strong performance of Informa’s B2B events portfolio is also a reflection of the company’s commitment to delivering high-quality content and experiences for attendees and exhibitors. By focusing on creating valuable and relevant programming, Informa has been able to attract top industry experts, thought leaders, and influencers to its events, further enhancing their appeal and impact.

Customer satisfaction and loyalty have been key drivers of Informa’s success, with repeat attendees and exhibitors contributing significantly to the company’s revenue growth. By building strong relationships with its customers and understanding their needs and preferences, Informa has been able to continuously improve its events and ensure that they provide maximum value for participants.

Looking ahead, Informa remains optimistic about the future of its B2B events portfolio, as it continues to explore new opportunities for growth and expansion. By staying true to its core values of innovation, quality, and customer focus, Informa is well-positioned to navigate challenges and capitalize on opportunities in the dynamic events industry.