The Rise of Technology Worship in Society
Some tech companies might be accused of fostering a cult-like atmosphere. But is it all just a metaphor or should we be concerned? When I stumbled upon Michael Saylor’s Twitter account, I was taken aback. A tech executive and entrepreneur, he seemed to exude a charismatic aura. With tweets proclaiming “#Bitcoin is Truth” and “#Bitcoin is For All Mankind,” he was painting a picture of Bitcoin as a divine entity. His social media presence felt more like that of a religious leader than a business figure. But is this trend exclusive to Saylor, or are other tech leaders also treading a similar path?
Bretton Putter, a startup expert and CEO of CultureGene, offers a different perspective. He argues that developing a cult-like culture similar to companies like Apple or Tesla might not be such a bad thing. It can lead to immense loyalty from employees and customers. But are these cult-like tendencies truly benign, or should we be wary?
To delve deeper into this topic, I spoke with Steve Hassan, an expert in exit counseling for those seeking to leave destructive cults. Having been a member of the Unification Church in his youth, Hassan has firsthand experience with the manipulative tactics of cults. His insights into how cult-like behaviors manifest in both tech companies and other organizations are invaluable.
Hassan’s BITE Model of Authoritarian Control provides a framework for evaluating undue influence and manipulation in social groups and institutions. By examining how these organizations control behavior, access to information, thoughts, and emotions, we can better understand the potential for cult-like dynamics. Ultimately, it’s about assessing where a group falls on an “influence continuum” and determining whether individuals are allowed to be themselves or coerced into adopting a false identity.
While concerns about tech cults may seem alarming, it’s essential to approach the topic with a critical eye and consider the nuances of organizational culture. By understanding the dynamics at play, we can better navigate the intersection of technology and loyalty within the corporate world. The cult of tech may be more than just a catchy headline—it’s a sobering reminder of the power dynamics at play in the digital age.
