Canalys reports Africa’s strong presence in smartphone retail market

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Canalys, a prominent research firm established in 1998, has made a name for itself worldwide by specializing in technology channels and smartphones. With offices on four continents and a team of over 100 experts, Canalys offers unparalleled insights into the IT and high-technology sectors. What sets Canalys apart is its commitment to adapting to the ever-changing needs of the industry, ensuring that their services surpass those of other analyst firms.

The core values at Canalys revolve around integrity, expertise, and adaptability. These values guide their approach to research and analysis, influencing the way they hire and promote team members. Since its inception, Canalys has expanded its services to cover a wide range of areas, including Channels, Enterprise and Emerging Tech, and Mobility. They are known for hosting top-notch events across APAC, EMEA, and LATAM and providing vendors with cutting-edge subscription services and projects in different tech sectors.

Central to Canalys’s business is its in-depth analysis of the channel. They offer services that assist tech giants in managing their partner landscape efficiently. By offering accurate market insights and competitive analysis, Canalys keeps a pulse on the ever-evolving tech industry across various device ecosystems like smartphones, PCs, wearable bands, smart speakers, and smart personal audio devices.

Canalys’s team of analysts and consultants collaborate with companies in the technology sphere to create custom solutions tailored to their needs. Leveraging data from the Candefero channels community, Canalys offers bespoke services in Channel Development, Management, Competitor Strategy, and Market Entry. Additionally, they provide cloud, infrastructure, and cybersecurity channels with comprehensive analysis to help vendors evaluate their channel partners strategically.

In the realm of intelligent vehicles, Canalys equips their clients with essential data to navigate the automotive industry effectively. With their multi-lingual platform, users have access to up-to-date trends affecting smart vehicles in languages like English, Chinese, Japanese, Spanish, and more.

Despite the increasing popularity of e-commerce, offline retail channels continue to dominate the smartphone market in Africa, accounting for over 95% of sales across most regions. Structural challenges such as low consumer trust, logistical inefficiencies, and tight margins still hinder the growth of online sales. In countries like Nigeria, Egypt, South Africa, and Morocco, traditional brick-and-mortar stores remain the preferred choice for purchasing smartphones, highlighting the resilience of offline retail in the African market.

Nigeria stands out with a vast network of independent mobile phone retailers, while Egypt and South Africa showcase urban dominance in smartphone sales through offline channels. In Morocco, government initiatives aim to shift a significant portion of retail sales to organized channels while promoting digital inclusion and expanding internet connectivity to boost smartphone adoption. These trends underscore the enduring importance of offline retail in Africa’s growing smartphone market.

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