Harley-Davidson leadership shifts, dealer thanks customers in FOX6 News Milwaukee

Harley-Davidson’s House of Harley-Davidson dealership in Greenfield recently hosted a Customer Appreciation Day, drawing over 1,000 patrons amid the motor company’s recent leadership changes. The turmoil began with the announcement that Harley-Davidson Chairman and CEO Jochen Zeitz would be retiring after five years at the helm. Days later, a board member made headlines when he stepped down and called for Zeitz and two other leaders to follow suit.

In response to the board member’s resignation, the company clarified in a U.S. Securities and Exchange Commission filing that the departing board member was not in disagreement with matters discussed in his letter of resignation. This sudden shift in leadership comes against the backdrop of Harley-Davidson’s ongoing search for a new CEO, as Zeitz remains in his post until a replacement is found. This search process has been ongoing since last year, reflecting the company’s proactive approach in filling this crucial leadership role.

At the event held at House of Harley-Davidson, dealership president Jeff Binkert shared his optimism for the future, attributing it to the anticipated shift in leadership. Binkert expressed the sentiment shared by many Harley dealers, emphasizing the need for fresh leadership that can better connect with customers and dealers alike. The departure of Zeitz marks the end of an era defined by initiatives like “The Hardwire,” a profitability strategy introduced during his tenure. However, Binkert noted that amidst these strategic changes, dealers were facing financial challenges aggravated by the company’s aggressive push towards online sales.

Binkert highlighted that the constant emphasis on online sales could deter customers from visiting dealerships, posing a threat to their physical stores. The Customer Appreciation Day at House of Harley-Davidson served as a beacon of hope for the dealers, as they welcomed a new chapter under potential leadership changes. With a bright outlook for the future, Binkert acknowledged the cultural shifts underway within the company but remained optimistic about the prospects of a new era under fresh leadership.

Overall, the event at House of Harley-Davidson not only celebrated customer loyalty but also symbolized a transition towards a new and promising chapter for the esteemed motor company. Dealers and customers alike looked forward to the positive changes that a new CEO could bring, hoping to revitalize the brand and reignite the passion for Harley-Davidson among enthusiasts and riders. The uncertainty surrounding the leadership changes was met with cautious optimism and a sense of anticipation for the company’s next phase.