Increased M&A Activity in Affiliate Marketing

Happy Tuesday! We are just fourteen days away from PI LIVE USA, and it’s time to start prepping for a week of networking, sessions, and mixers in Florida. If you haven’t gotten your pass yet, grab a last-minute ticket now! Let’s dive into today’s newsletter.

Market Movers is our new monthly feature highlighting the latest mergers and acquisitions in the affiliate and performance marketing space. This month, GrowthOps Australia entered liquidation, Brunner acquired Rakuten’s Performance Solutions group, and Axel Springer is exploring a potential sale of Awin. Stay informed on industry trends by reading more about Market Movers.

The PI LIVE and IMS USA event app is now live. Search ‘Hello Partner Events’ in the app store to download it. If you’re attending the shows, make sure to utilize the app for scheduling meetings, checking the agenda, and signing up for mixers. And if you’re still deciding whether to attend, head to the website to secure your pass and avoid missing out.

On the trending front, Dr. Nadia Morozova shared insights on the psychology behind social commerce, revealing that 65% of TikTok purchases are unplanned. Reddit is also intensifying its focus on performance marketing capabilities, making it an interesting platform for advertisers. Stay in the loop with our Trending section.

In the Monthly Top Line for March 2025, catch up on new hires, promotions, and movements in the industry. Additionally, Christine Göös and MacKenzie Green delivered truths and dispelled myths around creator marketing at IMS USA. Join our exclusive Slack channel dedicated to combating ad fraud, where advertisers and agencies can discuss and find solutions to fraudulent practices together.

Google has rolled out significant updates recently, impacting affiliate marketers. Lina Tichomirova shared strategies for adapting to these changes, including emphasizing video content, refocusing keyword strategies, and diversifying beyond Google to mitigate risks. Remember to diversify your platforms and partnerships to avoid relying too heavily on one avenue.

If you’re a top publisher, don’t miss out on the opportunity to be featured on our Top 30 Publishers list. Encourage your clients and partners to submit testimonials for your team to increase your chances of being included. And don’t forget to participate in our Affiliate Geoguessr game to test your knowledge of industry locations.

In the jobs section, a role for an Affiliate Marketing Executive at Harrods in London is available. Sponsor this newsletter to reach over 6,000 affiliate and performance marketers. Stay tuned for more updates in our next newsletter.