Keynote: Intel’s new focus on engineering, culture, and customers

Intel’s CEO, Lip-Bu Tan, recently addressed a vast tech audience at Intel Vision 2025, shedding light on the company’s strategy to reclaim its prominence in technology and manufacturing. Tan, drawing on his extensive leadership experience, reiterated the significance of a customer-centric approach as the foundation of Intel’s plan to leverage emerging technologies and seize engineering opportunities in software, hardware, and foundry. Tan expressed his dedication to prioritizing customer engagement, emphasizing his commitment to transforming Intel into an engineering-centric organization that actively listens to customers to develop products that address their needs effectively.

Tan’s strategic vision revolves around customer-centricity and engineering excellence, ushering in a new era for Intel. He underlined the importance of closely engaging with customers and partners to deliver tailored solutions that meet their requirements. Moreover, Tan stressed the necessity of adopting a software-driven design philosophy and crafting purpose-built silicon to support critical workloads effectively. By embracing AI-driven system design, Intel plans to expedite the development of full-stack solutions and customized silicon for specific applications, thereby rebuilding trust and fostering stronger ecosystem partnerships.

A critical aspect of Intel’s new era is the establishment of a world-class foundry to meet the surging global demand for advanced chips in a secure and flexible supply chain. Tan aims to collaborate closely with the Intel Foundry team to refine the company’s strategy, assess its current standing, and identify avenues for growth and differentiation. Intel’s 18A process technology remains on track, with significant milestones approaching, including first external tape-outs and the commencement of high-volume production in the latter part of the year, featuring the Panther Lake client computing processor.

Collaboration and teamwork are central tenets of Tan’s leadership approach, signaling a shift from being solely a supplier to becoming a genuine partner for customers. This transformation underscores Intel’s commitment to an engineer-led path that prioritizes collaboration, humility, and an unwavering focus on customer needs. By fostering a culture of unity and excellence, Intel seeks to translate its vision into tangible success through meaningful actions that leave a lasting impact on the industry.

Intel’s journey under Lip-Bu Tan’s leadership is poised to usher in an era that celebrates innovation, engineering prowess, and customer-centricity. By leveraging emerging technologies, refining manufacturing processes, and amplifying customer engagement, Intel aims to reclaim its position as a pioneering force in the tech industry. Tan’s focus on cultivating a culture of cooperation and achievement underscores Intel’s evolution into an engineering-first company that delivers real-world solutions to meet the evolving needs of its diverse clientele.