First Watch restaurant chain plans to expand in Orlando with five new locations.

First Watch, a Bradenton-based restaurant chain, is setting its sights on expanding in the Orlando area with the opening of five new locations. The company’s CEO, Chris Tomasso, emphasized the importance of prioritizing the guest experience and targeting growth in key markets during an interview with the Orlando Business Journal on March 20.

In the company’s Q4 2024 earnings report released on March 11, First Watch reported a significant increase in total revenues to $1 billion and system-wide sales to $1.2 billion, marking a positive trend for the brand. However, the report also highlighted some challenges, including a 4% decline in traffic, a 0.5% decrease in same-restaurant sales, and a 3.9% drop in operations margin income.

To address these issues, the company is focusing on strategic efforts to reverse negative trends while strengthening positive ones. Central Florida, in particular, plays a crucial role in First Watch’s overall growth strategy as the company looks to capitalize on the region’s market potential and consumer demand.

As First Watch sets its sights on expansion in the Orlando area, the company’s commitment to enhancing the guest experience remains at the forefront of its objectives. By delivering high-quality food, exceptional service, and a welcoming atmosphere, First Watch aims to create memorable dining experiences that keep customers coming back for more.

The restaurant chain’s expansion plans align with its broader goal of establishing a strong presence in key markets and engaging with local communities. By opening new locations in Orlando, First Watch seeks to cater to a diverse customer base and attract both residents and visitors to its establishments.

While facing challenges such as decreased traffic and sales, First Watch remains optimistic about its growth prospects in the Orlando area and beyond. By focusing on innovation, quality, and customer satisfaction, the company aims to overcome obstacles and achieve long-term success in a competitive industry.

With a clear vision for the future and a strategic approach to expansion, First Watch is poised to make a significant impact in the Orlando area and continue its upward trajectory in the restaurant industry. By staying true to its core values and leveraging market opportunities, the company is well-positioned to thrive in the dynamic and ever-evolving culinary landscape.