Forest industry leaders prioritize regulation, fluctuating tariffs, and M&A activity
The recent European Forest Products conference in Lisbon from March 3 – 5 brought together industry leaders to discuss key challenges and opportunities facing the sector. Against a backdrop of increasing regional regulations, fluctuating international tariffs, and a landscape shaped by mergers and acquisitions, the event provided valuable insights into the state of the industry.
At the conference, Smurfit Westrock stood out, with Tony Smurfit clinching the Global CEO of the Year award and Saverio Meyer winning European CEO of the Year. Their success reflects the company’s prominent role in recent M&A activities, highlighted by the acquisition of WestRock in 2024, solidifying their position as a global packaging leader. Meyer emphasized the importance of not just being the largest sustainable packaging company but striving to be the best in the field.
Despite market challenges, the executive panel featuring industry leaders like Harald Ganster, José Soares de Pina, António Redondo, and Michał Jarczyński maintained a solutions-oriented approach. Jarczyński emphasized the need for the European pulp and paper industry to navigate a complex and ever-changing environment, underscoring the importance of staying informed and adaptive. Ganster and Redondo echoed these sentiments, acknowledging the impact of trade dynamics, energy costs, and regulatory pressures on the industry.
There was a consensus among attendees that European companies should capitalize on their unique strengths and market advantages. Soares de Pina highlighted the importance of focusing on local supply chains and leveraging existing customer bases, emphasizing the need to play to European industry’s strengths. This local-centric approach offers a competitive edge against large-scale operations in other regions.
Looking ahead, industry professionals are encouraged to attend upcoming conferences like the Fastmarkets Forest Products Latin America Conference 2025 in August to gain further insights and stay abreast of industry trends and developments. By actively participating in industry events, stakeholders can gather valuable knowledge, network with peers, and prepare for the challenges and opportunities that lie ahead.
In conclusion, the European Forest Products conference in Lisbon provided a platform for industry leaders to engage in meaningful discussions, share perspectives, and chart a path forward in a rapidly evolving market. With a focus on innovation, sustainability, and strategic partnerships, the forest products sector is poised to address challenges head-on and drive growth in the future.
