‘Cow stock exchange platform secures £1m in seed funding’

et the fairest deal, while cutting out the nefarious behaviour of certain middle men and market manipulation practices,” added Roos. LiveStockEx also reduced food miles [avoiding the need to transport cattle to live marts – which were often a source of animal disease] and allowed buyers to “better understand the provenance of their product”.
Similar to the London Stock Exchange’s switch to electronic trading in the 1990s, the platform aimed to “revolutionize an antiquated, intermediary-heavy system for buying and selling livestock in the UK,” he said. “It has been created to give power back to farmers who invest significant energy, time, and money into rearing their animals, only to suffer unnecessary costs and uncertainty at the point of sale.”
The launch of the LiveStockEx platform represents the newest effort to digitize and modernize livestock trading. The Breedr app, touted as the “world’s first” fully-traceable livestock marketplace app, made its debut in 2020, enabling farmers to sell virtually without the need to transport stock to physical markets. However, Roos stated that his platform differed from Breedr due to its integration with the CTS, while Breedr operated more like a classified ad service, such as “I have ten cows for sale,” rather than a stock exchange with “real-time order evolution.”
The future looks promising for LiveStockEx, with plans to expand beyond the UK market. Roos mentioned the Kenyan platform, which is on the verge of launching soon, indicating a global appetite for digital livestock trading solutions similar to LiveStockEx. The potential benefits of such platforms in other countries with robust livestock markets could be immense, ushering in a new era of efficiency, transparency, and fairness in livestock trading worldwide.
Technological innovations like LiveStockEx have the power to reshape age-old industries, making them more accessible, efficient, and democratic. As the platform prepares to revolutionize cattle trading in the UK and beyond, it stands as a testament to the transformative impact of combining financial expertise with technological innovation to address real-world challenges faced by farmers and buyers alike. With LiveStockEx leading the way, the future of livestock trading looks set to be more transparent, cost-effective, and equitable for all involved.