Advisory M&A: AchieveUnite Acquires Rohner & Associates

AchieveUnite has recently made an acquisition that is significant in the world of channel advising. The acquisition of Rohner & Associates, LLC (R&A) is aimed at enhancing AchieveUnite’s technical capabilities and expanding its channel expertise in partner program advisory services.

Theresa Caragol, CEO of AchieveUnite and a well-known figure in channel partner strategy, discussed the rationale behind the acquisition. Caragol emphasized that the deal is in response to evolving market needs and the changing channel landscape, making it a strategic move for both entities.

AchieveUnite and R&A bring a unique combination of AI-driven insights and years of industry experience to the advisory realm. AchieveUnite specializes in providing advising services and solutions to clients worldwide who seek to optimize their channel partner programs. On the other hand, R&A is renowned as Silicon Valley’s premier channel consulting firm, offering a range of services focused on enhancing channel partner profitability and creating revenue opportunities within channel ecosystems.

The terms of the acquisition include AchieveUnite acquiring R&A’s assets, such as proprietary logic frameworks and analytical tools. These assets are designed to provide valuable insights by identifying gaps in coverage execution, predicting productivity costs, and enhancing program efficacy. Furthermore, Ron Rohner, the Founder and CEO of R&A, along with key analysts, will join AchieveUnite’s team, bringing over 50 years of channel experience to the table.

Caragol highlighted the importance of adapting to the evolving landscape of partnership management, which is being driven by technological advancements, changing business models, and the growing importance of strategic collaboration. The integration of R&A’s channel intelligence and tools with AchieveUnite’s knowledge base and AI-driven advisory platform, Ignite AI, enables clients to achieve various objectives, such as streamlining partner onboarding, enhancing partner recruitment strategies, and optimizing sales processes.

The acquisition was met with positive feedback from industry professionals, with Ko Mistry, the channel chief at Grammarly, praising the combined strength of AchieveUnite and R&A. Mistry noted that the acquisition would enhance AchieveUnite’s ability to provide innovative insights and strategies to clients, ultimately leading to faster go-to-market solutions and increased confidence for AchieveUnite’s clientele.

Caragol emphasized the role of partner program advising within the broader channel landscape, highlighting the importance of shaping change rather than merely reacting to it. She pointed out three key shifts in the channel ecosystem, including the dynamic and interconnected nature of partnerships, the importance of data-driven decision-making in partner programs, and the significance of trust and alignment in fostering successful partnerships.

Overall, AchieveUnite’s acquisition of R&A underscores the evolving nature of partnership management and the increasing importance of data-driven insights and strategic collaboration in the channel advisory space. Through this strategic move, AchieveUnite aims to strengthen its capabilities and provide enhanced advisory services to clients navigating the complexities of the modern channel landscape.