Experts get ready for changes in 2025 merger and acquisition landscape

ting their focus to strategic flexibility and project-driven dealmaking rather than reacting to market opportunities.
The increasing importance of digital capabilities, with 70% of respondents viewing technological readiness as a critical factor for successful dealmaking.
The rising prevalence of cross-border deals, with 75% of respondents planning to pursue deals outside their home country in the next 12 months.
The top three strategic aims for dealmakers in 2025 include acquiring new customers, expanding products or services, and entering new markets.
Corporate leaders are more inclined towards geographic expansion and diversification of products/services, while PE executives prioritize enhancing portfolio company value through operational improvements.
While the sentiment towards M&A activity is generally optimistic, dealmakers remain cautious as they navigate potential risks associated with market volatility, regulatory changes, and geopolitical uncertainties.
Adam Reilly, national managing partner at Deloitte & Touche LLP, emphasized the importance of staying agile and disciplined to adapt to the evolving market landscape.
Factors such as potential fed rate cuts, business-friendly tax policies, and deregulatory actions are identified as tailwinds that could boost M&A activity.
The survey also reflects CFOs’ increasing interest in acquisitions and mergers, aligning with the overall positive outlook for dealmaking in 2025.
Overall, the study highlights the importance of agility, technological readiness, and strategic focus in driving successful dealmaking in the upcoming year.
With Deloitte’s extensive survey capturing insights from 1,500 U.S.-based executives, the trends and sentiments outlined provide valuable insights for corporate and PE leaders as they prepare for 2025 M&A activity.
As the market environment continues to evolve and present challenges, dealmakers are urged to stay adaptable and strategic in their approach to achieve successful outcomes.