Pizza’s growth fueled by convenience and added value on Supermarket Perimeter
New Jersey-style bagels), and stuffed pinwheels. ShopRite also offers Grandma’s Pizza, a rectangular, pan-baked pizza style from Long Island, N.Y., that is popular in the Northeast region.
In the same display, ShopRite features fresh, handmade, cut pasta and fresh pasta sauces from Dearborn Farms. The sauces are available in small 14-ounce resealable plastics cups and large 30-ounce resealable plastic tubs to meet the needs of various family sizes.
ShopRite carries many different Dearborn Farms sauce flavors, including restaurant-quality favorites like Marinara, Vodka, 100% Natural Alfredo, Pomodoro, Sherry Wine Tomato, Bolognese, Red Clam, and White Clam. There are also plenty of choices of pasta shapes with over 10 different varieties, including premium products like Fresh Lobster Ravioli. The ravioli is offered in boxes of six or 12 so consumers buying for one do not have to worry about waste.
Value-added products seem to be in the midst of a multi-year growth trend within the pizza market. Companies and consumers alike are increasingly focused on healthier options, locally sourced ingredients, and sustainable practices. The rising popularity of plant-based diets has led to an expansion of vegetarian and vegan options on pizzas, with toppings such as vegan cheeses and plant-based meats becoming more common. Additionally, the availability of whole wheat and gluten-free crusts caters to individuals with dietary restrictions, ensuring that pizza remains a versatile and inclusive meal option.
Among consumer preferences, flavors like barbecue chicken, pepperoni, and gourmet rank as top favorites when it comes to pizza choices. Convenience continues to play a crucial role in the industry, with ready-to-eat and frozen pizza options, as well as the availability of pizza rolls, pockets, and mini-pizzas, making it easier for consumers to enjoy their favorite dish. Pizzerias, delivery services, and online ordering platforms have further enhanced convenience for consumers, while supermarkets and convenience stores offer take-and-bake pizzas for those who prefer to cook at home.
Technological advancements, such as robotic automation and ghost kitchens, have revolutionized the production process, making pizza more accessible than ever. These innovations have streamlined operations, leading to greater efficiency and faster service for customers. Additionally, sustainability and health have emerged as significant concerns for both companies and consumers in the pizza market. Many chains are focusing on utilizing locally sourced ingredients and implementing practices to reduce food waste, aligning with the broader trend towards environmentally conscious and ethical consumption.
