“Meta’s Reality Labs achieves strong growth for Quest brand ahead of …”

Meta’s Reality Labs division has exceeded its revenue and user targets for 2024, as revealed in an internal memo obtained by Business Insider. Chief Technology Officer Andrew Bosworth outlined the department’s stellar performance in Meta’s internal Workplace forum, highlighting a remarkable 40% revenue growth for Reality Labs during the past year. Bosworth emphasized the exceptional success of the Quest brand, stating that it has never been stronger.

The success of Meta’s XR division, including the Meta Quest and Ray-Ban Smart Glasses, has been pivotal. Beyond these flagship products, the division manages critical projects such as the “Orion” AR glasses, an EMG wristband, and the Ray-Ban | Meta Smart Glasses. The company’s Horizon app, essential for setting up the Quest headset, topped Apple’s App Store free downloads chart over Christmas, indicating a robust holiday season for Meta’s XR products. Moreover, the Meta Quest 3S emerged as the best-selling gaming console on Amazon.com in 2024, outperforming prominent competitors like the Nintendo Switch, PlayStation 5, and Xbox Series consoles.

Notably, Ray-Ban | Meta Smart Glasses have achieved significant success, with EssilorLuxottica reporting them as the top-selling product in 60% of Ray-Ban stores across the EMEA region. Remarkably, this accomplishment was attained even without the introduction of AI features in Europe. Meta is set to release its official fourth-quarter results during the upcoming earnings report, continuing the streak of successes for its XR division.

Meta’s advancements in virtual and augmented reality have been widely discussed in tech communities. The continuous growth in sales for wearables and the fortified position of the Quest brand underscore Meta’s commitment to innovation and user-centered products. The company’s strategic investments in XR technologies have solidified its reputation as an industry leader, with a focus on delivering immersive experiences and cutting-edge hardware solutions to consumers.

Looking ahead, Meta’s XR division is poised for further growth and expansion in 2025. The exceptional performance in revenue generation and user engagement sets a strong foundation for the company’s future endeavors. As Meta continues to innovate and develop groundbreaking technologies, the possibilities for virtual and augmented reality applications appear limitless. Join the conversation to share your thoughts on Meta’s latest achievements and the future of XR technology.