Building and shipping may be a better option than the overrated creator lifestyle.

When we recently enabled monetization on our YouTube channel, we aimed to explore the financial side of content creation. While our YouTube following isn’t massive, we have around 60,000 subscribers at present, with a growth of approximately 5,000 new subs each month.

So, what’s the monetary value of this following? Well, as of now, we earn $30 a day from YouTube. Even if we were to scale up to 600,000 subscribers, a substantial number, this would still only amount to roughly $100,000 annually. While content creation is valuable for building brand recognition, sharing knowledge, and engaging with our audience, the financial returns are not as lucrative as one might initially anticipate.

Before you decide to leave your six-figure job to become a B2B “creator,” it’s crucial to understand the hard reality of this pursuit. Despite our own modest success, we constantly receive 10 times more podcast requests compared to just a year ago. It’s undoubtedly fulfilling to pursue one’s passions, share insights, and acquire knowledge. However, it’s essential to view content creation as a passion project or a form of creative expression rather than a primary source of income. It should not overshadow your primary occupation or financial stability.

Even if you excel as a content creator, the financial rewards may not be as substantial as you envision. In reality, you may find yourself making a mere $33.26 per day despite your best efforts. So, it’s important to approach content creation with realistic expectations and not solely rely on it for financial fulfillment.

As entrepreneurs and creators, it’s easy to get caught up in the allure of building a personal brand and establishing oneself as an expert in a particular field. However, it’s crucial to strike a balance between pursuing your passion for content creation and maintaining a steady income stream from other sources. While it’s admirable to share your knowledge and experiences with a wider audience, it’s equally important to prioritize financial stability and security.

In conclusion, while the creator lifestyle may seem appealing from the outside, the financial reality is often not as glamorous as it appears. It’s essential to approach content creation with a realistic mindset, understanding that the monetary rewards may not be commensurate with the time and effort invested. Building and shipping products or services may ultimately provide more stable and substantial financial returns compared to solely relying on content creation as a source of income.