Ralph Lauren reveals new leadership changes in the company

Ralph Lauren Corporation recently announced significant leadership changes within the organization, with Bob Ranftl appointed as the new Chief Operating Officer (COO) effective March 30, 2025. He is succeeding Jane Nielsen as part of a planned multi-year strategic succession plan. Ranftl, who has been with Ralph Lauren since 2015 and has held various financial and commercial roles in the Company, currently serves as the Regional Chief Executive Officer (CEO) for North America. On the other hand, Mercedes Abramo is set to join the Company as the new Regional Chief Executive Officer, North America on March 1, taking over from Ranftl.

Patrice Louvet, President and Chief Executive Officer of Ralph Lauren Corporation, expressed confidence in Ranftl’s capabilities, citing his expertise in the Ralph Lauren brand and operational background as pivotal for the role of COO. Under Ranftl’s leadership as Regional CEO for North America, strategic expansions in key cities, entry into the Canadian market, and repositioning of wholesale operations have put the region on a growth trajectory. In his new capacity as COO, Ranftl will be overseeing crucial functions such as IT, logistics, store design, and the Company’s licensing organization to drive continued growth in various regions.

Ranftl expressed gratitude for the opportunity to bring Ralph Lauren’s vision to life globally while paving the way for a brighter future in the North America region under Abramo’s leadership. Mercedes Abramo, who is transitioning from her role as Deputy Chief Commercial Officer at Cartier S.A., brings a wealth of luxury retail experience and profound market understanding to her new position, which marks her return to New York, where she started her successful retail career. Abramo expressed her admiration for Ralph Lauren’s rich heritage and legacy of creating consumer connections through innovation and authenticity, labeling her appointment as a privilege.

Both Ranftl and Abramo are slated to become key members of the Company’s leadership team reporting directly to Patrice Louvet. The recent changes in Ralph Lauren’s executive leadership aim to steer the Company towards long-term sustainable growth and strategic success, leveraging the strengths and expertise of the individuals appointed to lead critical operational and market functions.

Ralph Lauren Corporation, a global leader in luxury lifestyle products across various categories, has built a strong reputation based on authenticity, timeless style, and brand distinctiveness over its 50-year history. The Company’s diverse product portfolio includes well-known brands such as Polo Ralph Lauren and Lauren Ralph Lauren. By fostering a deep emotional connection with consumers and staying true to its core values, Ralph Lauren has solidified its position as an iconic American luxury brand.

In conclusion, Ralph Lauren Corporation’s recent leadership changes underscore the Company’s commitment to driving growth, innovation, and sustainability in its operations while staying true to its heritage and values. Ranftl and Abramo bring a wealth of experience and expertise to their respective roles, positioning the Company for continued success and leadership in the luxury retail market.