Firehouse Subs Plans Ambitious Expansion into Brazil

Firehouse Subs, the famous sandwich chain, is making its way to Brazil with big plans for expansion. The brand, known for its delicious sandwiches made using a unique steaming method for extra flavor, is set to open more than 500 restaurants across the country over the next decade, starting in 2025.

Founded in 1994 by two firefighter brothers in Jacksonville, Florida, Firehouse Subs has gained popularity for its generous portions, quality ingredients, and commitment to public safety. It consistently scores well in consumer surveys for its tasty offerings in the Quick Service Restaurant category.

This expansion into Brazil is made possible through a joint venture with Restaurant Brands International (RBI), a major player in the QSR industry. Partnering with Iuri Miranda, an experienced industry leader in Brazil, Firehouse Subs aims to tap into the growing sandwich market in the country. The brand plans to work with local investors to sustain its growth in the long run.

Thiago Santelmo, President of RBI International, expressed excitement about introducing Firehouse Subs to Brazil and highlighted the potential for growth in the market. With successful launches in other countries like Switzerland, Mexico, UAE, and Albania, Firehouse Subs is confident about its prospects in Brazil.

Iuri Miranda, Partner and CEO of Firehouse Subs Brazil, looks forward to providing Brazilian customers with a unique sandwich experience. The brand’s signature offerings like the Hook & Ladder, Firehouse Italian, and Firehouse Beef & Cheddar Brisket will be available, promising a delightful dining experience, both in-store and digitally.

Firehouse Subs, a subsidiary of Restaurant Brands International, is committed to delivering delicious food, exceptional service, and supporting public safety initiatives. With a strong presence in the US, Canada, and now expanding globally, Firehouse Subs is poised for success in Brazil, bringing job opportunities and flavorful sandwiches to the local market.

For more information about Firehouse Subs and their mission, visit their website at http://www.firehousesubs.com and follow them on social media for updates.