Client PR Crises to Expect in 2025

Predicting the future can be a tricky business, just ask anyone who’s tried to predict sports outcomes or stock market trends. However, one thing we can be sure of in 2025 is that PR crises will happen, and many crisis specialists may rely on outdated strategies.

It’s crucial to understand that a PR crisis is not a one-size-fits-all situation. Each crisis requires a fresh approach and new thinking. Here are four PR crises that are expected to make headlines in 2025, and PR agencies working with clients in these sectors need to ensure they have experienced professionals on their teams.

1. Distrust of Corporate America:
Corporate America has faced criticism for its treatment of employees, such as layoffs to boost profits while executive salaries soar. PR personnel in 2025 must be prepared to defend corporations’ decisions. One effective strategy could be launching local campaigns highlighting the positive impact corporations have on their communities.

2. Healthcare:
The flaws in the American healthcare system have long been debated, especially concerning the reduction in time spent with physicians. Following the tragic killing of a UnitedHealthcare executive, the entire system is under scrutiny. PR responses should acknowledge flaws while emphasizing the positives, like the care provided to those unable to pay for medical expenses.

3. Guns:
With a high number of school shootings and other violent incidents, the gun problem in America will be a major topic in 2025. PR agencies representing conglomerates should ensure their clients don’t include gun manufacturers and advise them to support stronger gun laws to prevent further tragedies.

4. Sports Marketing:
Criticism of sports marketing’s involvement in events held in totalitarian countries, like Saudi Arabia, is expected to increase in 2025. Sponsors should be transparent about their reasons for supporting such events and acknowledge the business benefits, rather than deflecting with athlete-centric explanations.

These four examples all have one thing in common: the potential for negative media coverage. It’s crucial for PR teams to be equipped with experienced professionals in these sectors to navigate these crises effectively. In a PR crisis, experience matters, and having a team member with crisis management expertise can make a significant difference.