Snapchat 2024: Safety Features, AI Updates, and More
Snapchat had a transformative year in 2024 with a series of updates focused on improving user experience, enhancing safety measures, and refining advertising tools. From empowering creators with AI-driven features to implementing new safety controls for teens, the platform made significant strides forward.
In January, Snapchat introduced new parental controls to limit teenagers’ usage of My AI, ensuring a safer interaction with the platform’s chatbot. In April, watermarks were added to AI-generated images to distinguish them from authentic visuals, providing more clarity for users.
May saw the launch of advanced AR and ML tools, enabling brands and advertisers to create immersive experiences. In June, Snapchat unveiled generative AI tools tailored for AR creators, expanding their creative possibilities and enhancing the overall user experience. Additionally, enhanced safety features were introduced to create a secure environment for teenagers on the app.
In July, Snapchat rolled out personalized tools for user accounts, offering unique and tailored experiences such as designing personalized houses on Snap Map and having a virtual pet accompany users in chats. Exclusive AR experiences were also introduced for the 2024 Olympics, enabling users to engage with the global event in a new way.
In August, Snap Inc. released its Quarter Two earnings report for 2024, highlighting an increase in daily active users and efforts to drive sustainable profits. The platform also revamped its Ads Manager platform to simplify the campaign creation process and introduced updates to its ad tools and creative options.
In September, Snapchat tested limited public sharing for teens amidst child safety scrutiny and unveiled advanced AI and AR features to showcase its technological advancements. Additionally, updates were made to the terms of service for the ‘My Selfie’ tool, giving Snapchat the right to use users’ faces in advertisements.
Overall, Snapchat’s 2024 was defined by innovation, user-focused updates, and a commitment to enhancing safety and user experiences across the platform.
