Withings: Consumer Technology and Healthtech Convergence Q&A
In 2024, we saw consumer technology and healthtech come together in new and exciting ways, according to Antoine Robiliard, VP of health solutions at Withings. Looking ahead to 2025, Robiliard predicts that we can expect to see AI-powered advancements, consolidation in the market, and a rise in the use of at-home care technologies. He emphasizes that mergers and acquisitions will play a crucial role in driving innovation, maintaining competitiveness, and delivering impactful healthcare solutions.
In recent years, we’ve witnessed a blending of consumer tech and health devices, with products like smartwatches, scales, and connected monitors now playing vital roles in healthcare systems. These devices are no longer just for fitness enthusiasts; they are now capable of providing medical-grade measurements at home, allowing individuals to keep track of their health and share important data with their healthcare providers.
This shift towards more accessible and personalized health management is changing the way we approach healthcare. Companies are focusing on creating user-friendly interfaces, improving accessibility, and tailoring health solutions to meet the needs of patients. This patient-centered approach emphasizes empowerment, adherence, and overall health outcomes.
The introduction of APCM codes by CMS is set to revolutionize at-home health monitoring and remote care starting in 2025. These codes will emphasize the importance of continuous care for patients with chronic conditions, encouraging healthcare providers to adopt connected devices and services for better management and prevention of health issues.
Looking towards 2025, digital health funding is likely to concentrate on well-established players in the industry as the market consolidates around key companies. This shift indicates a maturation of the industry, with investors focusing on stability and scalability in their investments. However, innovative startups with disruptive ideas will continue to attract funding, ensuring that innovation remains a driving force in the digital health sector.
Mergers and acquisitions are also expected to play a significant role in the digital health space next year. Smaller companies struggling with resources and scalability challenges will look towards acquisitions as a way to integrate into larger organizations with the necessary funding and infrastructure. On the other hand, larger companies will seize the opportunity to expand their portfolios and drive innovation by acquiring cutting-edge technologies and talent from startups.
As we move into 2025, the intersection of consumer technology and healthcare is set to pave the way for exciting advancements in AI, at-home care technologies, and patient-centric solutions. With mergers and acquisitions driving innovation and market growth, the digital health landscape is poised for transformative changes in the coming year.
