Martech M&A Surges in Second Half of 2024
In the latter half of 2024, the martech industry showed signs of recovery with significant merger and acquisition (M&A) news and multiple initial public offerings (IPOs) reported by Founders Advisors. Exciting developments included the notable acquisition of IPG by Omnicom and Innovid’s acquisition by Mediaocean. Looking ahead to 2025, there is anticipation for a dynamic year with entrepreneurs and private equity firms weighing potential exit strategies.
In a recent report by Founders Advisors, it was highlighted that the martech sector experienced a resurgence in the second half of 2024, marked by key M&A deals and IPO activities. Notably, the acquisition of IPG by Omnicom and the purchase of Innovid by Mediaocean were significant events that took place during this period. With an active 2025 on the horizon, there is keen interest among entrepreneurs and private equity firms in exploring exit options.
The martech industry witnessed a turnaround in the second half of 2024, as evidenced by a surge in merger and acquisition activities and multiple companies going public, as reported by Founders Advisors. Notable transactions included Omnicom’s acquisition of IPG and Mediaocean’s purchase of Innovid. Looking forward to 2025, there is a sense of optimism within the industry, with entrepreneurs and private equity firms actively considering exit strategies.
According to research conducted by Founders Advisors, the martech sector displayed signs of recovery in the latter part of 2024, with several significant M&A announcements and a number of businesses going public. Noteworthy transactions included Omnicom’s acquisition of IPG and Mediaocean’s acquisition of Innovid. As we look ahead to 2025, there is a sense of anticipation within the industry, as entrepreneurs and private equity firms strategize their potential exit plans.
