Estée Lauder Companies Reveals Paris Location for New Fragrance Atelier
The Estée Lauder Companies has exciting news to share for fragrance enthusiasts! They’ve selected the prestigious location of Rue Volney in Paris to house their new Fragrance Atelier. Scheduled to open in 2025, this Atelier marks a major step in Estée Lauder’s dedication to fragrance excellence and innovation.
Dubbed “La Maison des Parfums,” this innovative hub will host ELC’s global fragrance brand teams, promoting collaboration between marketing, creative, and product development. The space will not only enhance teamwork but also hasten the transition from ideas to product launch. Additionally, it will provide a platform for fragrance houses, suppliers, and vendors to join forces and elevate the company’s fragrance offerings.
Stéphane de La Faverie, Executive Group President, expressed excitement, stating that this new center in Paris will streamline innovation and market responsiveness. The design of the Maison des Parfums draws inspiration from French craftsmanship and ELC’s rich fragrance legacy, with dedicated areas for collaboration and content creation.
The Fragrance Atelier, situated on the top floor, will feature rooms for co-creation, evaluation, and innovation. Sumit Bhasin, Senior Vice President, Global Fragrance Innovation, Product Development, and R&D, highlighted the Atelier’s role in reinforcing fragrance excellence and agility while enhancing collaborations within the Paris innovation ecosystem.
Estée Lauder’s impressive fragrance history dates back to 1953, and today encompasses renowned brands like Jo Malone London, TOM FORD, and Editions de Parfums Frédéric Malle. With this new Fragrance Atelier, ELC aims to further nurture its exceptional fragrance portfolio and continue delivering premium, luxury fragrances to consumers worldwide.
It’s an exciting time for Estée Lauder Companies as they solidify their commitment to creativity, innovation, and luxury fragrances. The establishment of the Fragrance Atelier in Paris is a testament to their dedication to excellence and their strategic vision for the future of the fragrance industry.
