Vail Resorts: New Ski Areas Watched, 2.3M Passes Sold this Season
Vail Resorts, the largest operator of ski resorts in North America, has been keeping an eye out for new resorts to acquire, with plans to expand into Europe, Asia, and specific areas in North America. Despite recent stock performance, the company has reported positive news in its first quarter of fiscal 2025, with strong early-season snow leading to a surge in Epic Pass sales for the upcoming ski season.
Having sold 2.3 million pass products, Vail Resorts has generated $975 million in revenue heading into the season. This means that 75% of visitors to the company’s 43 ski areas will be using passes or tickets purchased in advance. While pass sales for the 2024-25 season are slightly lower than the previous season, an increase in Epic Pass prices has led to a 4% revenue boost.
Looking ahead, Vail Resorts plans to invest $249 million to $254 million in its ski areas next year, with a focus on upgrading facilities and amenities at various locations. Major projects include new developments at Park City and Vail ski areas, as well as renovations to enhance the overall guest experience.
With a strong financial position, including $1.02 billion in accessible funds, Vail Resorts is well-positioned for future growth and expansion. The company is actively looking for new opportunities to acquire ski areas, both in North America and internationally, to further strengthen its position as a leader in the ski industry.
Overall, Vail Resorts is optimistic about the upcoming ski season and is committed to providing guests with exceptional experiences at its world-class resorts. Stay tuned for more exciting updates from Vail Resorts as they continue to make strides in the world of skiing and snow sports.
