Thailand and Malaysia Attract M&A Interest as Asian Ad Giants Pause: Report
Thailand and Malaysia are starting to catch the eye of potential investors looking to make mergers and acquisitions, according to a recent report from SI Partners. This report highlights the growing pressure on Asian advertising groups to evolve or potentially face acquisition. In fact, deal volumes in Q3 of 2024 saw a 7.2% increase, reaching a total of $17 billion in investments in artificial intelligence, despite some concerns over its reliability for agencies.
The report suggests that major players in the region are pausing to assess their strategies amidst this shifting landscape. With interest in Thailand and Malaysia on the rise, it’s clear that the advertising industry in Asia is in a state of flux. Stay tuned for further updates as the market continues to evolve.
