Krispy Kreme Online Orders Disrupted by Cyberattack: Impact on Revenue

Krispy Kreme is facing challenges fulfilling online orders for their delicious doughnuts due to a recent cybersecurity attack that has been disrupting their operations for almost two weeks now. The company first became aware of unauthorized activity on a portion of their computer systems on November 29th.

In response to this breach, Krispy Kreme promptly launched an investigation to contain and address the incident. However, they have noted that operational disruptions are still ongoing, particularly impacting online orders in certain parts of the US. It’s important to note that in-person sales and deliveries, including those to partners like McDonald’s, remain unaffected.

Currently, the full scope and impact of the incident are still being assessed as the investigation continues. No specific group has claimed responsibility for the attack, and it is unclear if ransomware was involved in the breach.

Online orders make up approximately 16% of Krispy Kreme’s sales, and while the company believes there will be no long-term implications from the attack, they do expect short-term financial impacts. These include revenue loss from digital sales and the cost of engaging cybersecurity experts to address the situation.

Following the news of the cyber-attack, Krispy Kreme’s stock saw a slight decline of 2% on Wednesday morning. It’s a challenging time for the doughnut maker, but they are actively working to resolve the issue and minimize any further disruptions to their operations.