The Rise of Hawk Tuah Girl’s Crypto: What Happened Next
In the year 2024, internet personalities continue to jump on the cryptocurrency bandwagon, and Haliey Welch, also known as “Hawk Tuah Girl,” is the latest to do so. But let’s face it, are we really surprised?
If you’re not up to speed with the origins of the “Hawk Tuah” meme, blame it on podcast mics. It all started with a joke Haliey Welch made during an interview in Nashville, Tennessee, and it quickly became a viral sensation. The meme has been reposted and shared countless times, becoming a household name across social media platforms.
The 18-second TikTok clip eventually led to the creation of her own memecoin, HAWK, which, no shocker here, has faced accusations of insider trading and price manipulation.
If the year 2024 hasn’t been wild enough for you, the launch of HAWK certainly takes the cake. The memecoin skyrocketed by over 900% on the Solana blockchain, reaching a market cap of $490 million before crashing down to $60 million.
Buzzy meme coins like HAWK often attract “snipers,” automated bots that capitalize on blockchain technology to buy and sell large volumes of cryptocurrencies quickly. These snipers were able to acquire a significant portion of HAWK’s supply, leading to a sharp decline in its value soon after. Many, including YouTuber Coffeezilla, have accused HAWK of artificially inflating its value, casting doubt on the future of the project.
This rollercoaster ride was perhaps inevitable, given Welch’s rise to social media stardom and her involvement in various ventures, from launching an AI-powered dating app to a podcast to even a product line. And she’s not the first internet personality to dip their toes in cryptocurrency waters, with examples like Logan Paul’s NFT game ending in lawsuits and disappointed players.
While Haliey Welch maintains that there was no wrongdoing on her part, the fallout from HAWK’s launch has left many investors in the lurch. It remains to be seen how this saga will unfold in the coming months. But one thing is for sure, the memes that have come out of this situation are pure gold, and we’ll be keeping an eye on how it all plays out.
