Vietnam’s Gaming Industry Sees Potential in $2.2 Trillion Global Market

approach depends on each company’s resources. If resources are sufficient, companies can explore several markets before choosing the best one. At Hala Games, we first target niche markets where we have the most understanding before expanding elsewhere,” explained Dong Ha.
Minh Nguyen, CTO at GAPU, advised: “At the beginning, it’s impossible to know for sure which market is best for a product. Decisions must be based on data gathered from initial market tests. Spread your investments but ensure each segment has enough data for accurate analysis – ideally, at least 1,000 users per country to avoid misconceptions.”
Quan Vuong, Marketing Director at Negaxy Studio, recommended studying market reports on competitors’ actions. Observing which target markets others are entering can reduce testing costs, allowing companies to concentrate budgets on the most promising markets.
To sustain growth, game companies should focus on two strategies: leverage core strengths by continually improving their top products for steady revenue, and embrace new trends to elevate their position.
“Revisit your game catalog to refresh and reuse games that align with current trends. Before jumping on a trend, analyze market data carefully, assess the breakeven point, and evaluate whether you can handle potential losses. At Negaxy Studio, we only take risks when they’re manageable; otherwise, we avoid them unless it’s a game the whole company is passionate about,” added Vuong.
Leaders in Vietnamese gaming agree that besides excelling in core products with cost advantages over competitors, companies should allocate funds for R&D in new games or innovative marketing tactics. Innovating is essential to navigate market fluctuations.