Europe Sustainable Data Center Market Outlook & Forecast 2024-2029 – Business Wire
The sustainable data center market in Europe is on the rise, with a focus on energy efficiency and sustainability. Companies like Google are leading the charge, aiming to power all their data centers with carbon-free energy by 2030. By using AI to optimize cooling systems, Google has successfully reduced energy use by up to 30%.
When it comes to site selection for data centers, access to renewable energy is crucial. The Nordic region, known for its use of renewable energy sources and lack of need for water-based cooling, is a prime location for green data center development. Other countries like Spain, Portugal, and Greece are also investing in renewable energy, making them attractive options for data center investors.
Renewable energy companies such as Orsted and Engie are supplying clean power sources to data center operators, setting up new plants exclusively for this purpose. Colocation vendors and hyperscale operators are also adopting sustainable technologies to meet the growing demand for environmentally-friendly data centers.
Government initiatives across Europe are driving the push towards sustainability in the data center industry. The European Union’s Green Deal aims for carbon neutrality by 2050, with strict rules in place to cut carbon emissions. Countries like the UK and Denmark are also committing to net zero emissions, further encouraging data center operators to become carbon neutral.
Emerging trends in the European sustainable data center market include the use of Hydrotreated Vegetable Oil (HVO) fuel and fuel cells for powering data centers. These innovations are not only sustainable but also efficient and reliable, making them attractive options for data center operators looking to reduce their carbon footprint.
Overall, the Europe sustainable data center market is expected to continue to grow, with a focus on renewable energy sources, government initiatives, and the adoption of innovative technologies. As companies prioritize sustainability, the future of data centers in Europe looks greener than ever.
